Let’s Nail Freelancer Briefing: Why and How to Do It Right

Let’s dive into the art of briefing freelancers in the most effective way possible? 

We’ve got you covered with some practical tips and tricks to make the process a breeze! 

The lowdown

Okay, so you’ve found the perfect freelancer for your project – high-five for that !  Now, before you jump into the work, it’s time to nail the freelancer briefing. Think of it as setting the stage for success. A well-crafted briefing is like a roadmap that guides your freelancer through the project journey. It ensures everyone is on the same page and helps you avoid those “oops, that’s not what I wanted” moments. Trust us; this is a game-changer!  

The ‘why’ behind the brief

You might be thinking, “Why bother with a brief? Can’t I just tell them what I need on the fly?” Well, yes, you can, but here’s the deal – a clear and detailed briefing saves time, minimizes misunderstandings, and sets clear expectations. It’s a win-win for both you and your freelancer. So, let’s make that extra effort to get it right from the start! 

Working with a freelancer you trust who is familiar with your brand is also beneficial. Briefings become quicker and simpler when trustworthy freelancers are assembled into a private talent network since everyone is more knowledgeable.

Crafting the perfect brief

Okay, time to roll up our sleeves and get down to business! Crafting a top-notch briefing doesn’t have to be complicated. Keep it simple, concise, and straightforward. Start with a warm introduction. Then, dive into the project details – the who, what, when, where, and why. Be crystal clear about your objectives, timelines, and deliverables. Remember, clarity is key!

Paint the picture

Freelancers are incredibly talented, but they’re not mind-readers (yet!). So, take a moment to paint the picture of your vision. Share your ideas, inspirations, and preferences. A mood board, examples, or references can work wonders in helping your freelancer visualise what you’re after. Let’s put the “free” in freelancing by giving them the creative freedom they need while staying aligned with your vision! 

Open the gates to communication

Communication is the secret sauce to freelancer success!

Keep those communication channels open and encourage your freelancer to ask questions and seek clarifications. Two-way communication fosters collaboration, trust, and ensures everyone is on the same wavelength. Don’t be shy to provide feedback along the way, but remember, kindness and constructive criticism go hand in hand!

Freelancer briefing is an essential step in the freelancing dance, and doing it right can make all the difference. So, let’s put our briefing hats on, communicate with kindness and clarity, and build lasting relationships with our talented freelancers! 

Got a brief.  Sign up to Workfree and create your private talent network, share your brief with your trusted freelancers.